Voice-of-customer research for copywriters

Mine the exact words your customers use

Describe your product and audience. PhraseMine builds a targeted research strategy, searches real Reddit conversations, and surfaces the exact language your customers use.

No credit card required · Free to start · Results in minutes

30–70

search queries per session

Reddit

reads live Reddit threads

Auto

theme & excerpt extraction

How it works

Research done in three steps

1

Describe your offer

Tell PhraseMine about your product, audience, pain points, and the angle you're exploring. Takes 2 minutes.

2

PhraseMine builds your search strategy

PhraseMine creates 30–70 targeted Reddit search queries organised by tier: broad exploration, then focused drilling.

3

Mine real language

Browse themes and excerpts pulled from real Reddit threads. Copy the exact words your customers use.

What's inside

Built for professional copywriters

Advanced Search Operators

PhraseMine uses site:, inurl:, OR operators, and quote matching, not keyword soup.

Reddit Deep Mining

The most anonymous platform where customers share rawest, most honest language. Fully collected.

Pain-Dream-Obstacle Framework

Every theme is tagged: pains, dreams, obstacles, identity. The building blocks of great copy.

Saturation Reports

Know exactly when you have enough data. PhraseMine reviews coverage and recommends the next research angle.

Why PhraseMine

Write copy that already sounds like your customer

  • Real voice-of-customer language, not AI-generated guesses
  • Ready to paste into ads, emails, and landing pages
  • Structured by emotion, not keyword
  • Saves 4–8 hours per research project

Ready to mine better copy?

Start your first session in minutes. No setup required.

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