Your Customers Already
Told You
What to Write.
PhraseMine helps founders find the exact language their market uses to describe problems, compare solutions, and make buying decisions -- straight from real Reddit conversations. No copywriter needed. No guesswork. Just the words that make strangers think: “This is exactly what I need.”
No credit card required · Your first research session is free
The problem
Founder-Led Marketing Without a Map
You built something real. You know it solves a problem because you lived that problem yourself. But when you sit down to write the landing page, everything comes out sounding like a product spec -- features, benefits, bullet points that mean everything to you and nothing to a stranger scrolling past.
The advice is always the same: “Write in the customer’s voice.” Use their words. Mirror their pain. But how? You have a handful of beta users giving polite feedback, a few support tickets, and your own assumptions about what the market wants. That is not enough to write copy that converts cold traffic.
Hiring a professional copywriter costs $3,000 to $10,000 per project, and most freelancers still need you to provide the voice-of-customer research. They will send you a questionnaire asking for customer quotes, testimonials, and language samples -- the exact things you do not have yet. You are stuck in a chicken-and-egg loop: you need customers to get customer language, but you need customer language to get customers.
Meanwhile, thousands of your potential customers are on Reddit right now, writing detailed posts about the exact problem your product solves. They are asking for recommendations, venting frustrations, comparing alternatives, and describing what they wish existed. The language is there. You just cannot find it fast enough to use it.
That is the founder marketing gap: you know your product cold, but you do not know the words your market uses to talk about the problem. PhraseMine closes that gap in minutes, not months.
Before & after
The Old Way vs. The PhraseMine Way
The Old Way
Weeks of guessing
per positioning attempt
- Ask friends and early users what they think (get polite answers)
- Browse Reddit and Twitter manually for market signals
- Guess at positioning based on competitor websites
- Write landing page copy that sounds like every other startup
- Pay a copywriter $3,000+ before you know what message works
- Rewrite your homepage every month because nothing converts
The PhraseMine Way
15 minutes
brief to customer language library
- Describe your product and audience in a two-minute brief
- PhraseMine searches 30-70 Reddit conversations about your market
- See exactly how potential customers describe their problems
- Every excerpt tagged by awareness stage for funnel-matched messaging
- Export real customer phrases into your landing page draft
- Repeat for every new market angle or campaign in minutes
Most founders rewrite their homepage three or four times before they find messaging that sticks. PhraseMine gives you the language your market already uses -- so your first draft is closer to final than your fifth attempt was before.
How it works
How PhraseMine Works for Founders
Five steps from “I have no idea what to write” to a library of real customer language you can paste directly into your landing page, pitch deck, or ad campaign.
Describe your product and market
Tell PhraseMine what you are building, who it is for, and what problems it solves. The guided interview asks smart follow-up questions to build a complete research brief -- even if you have never done customer research before. If you already know what you want, Quick Mode lets you paste your own brief directly.
PhraseMine finds the conversations
PhraseMine generates 30-70 targeted Reddit search queries using advanced operators -- site: filters, quote matching, boolean logic. A three-tier pipeline starts broad, identifies productive threads, and drills into focused and edge-case queries automatically. You do not need to know which subreddits to search.
Read what your market actually says
Reddit conversations are organized into themes. You see patterns: the same frustrations, desires, and phrases appearing across dozens of threads. This is the raw, unfiltered language people use when they talk about the problem your product solves -- not what they say in surveys or interviews.
Map language to your funnel
Every excerpt is tagged by awareness stage: unaware, problem-aware, solution-aware, product-aware, or most-aware. You know exactly which language belongs on your homepage hero (problem-aware), your comparison page (solution-aware), or your checkout flow (most-aware). No copywriting framework knowledge required.
Write your copy with confidence
Take the exact phrases, emotions, and objections straight into your headlines, email subject lines, ad copy, and landing pages. You are not guessing anymore. The language is already validated by real people who have the problem you solve -- your job is to arrange it into your message.
Awareness stages
Know Where Every Customer Is in Their Buying Journey
Your homepage headline needs different language than your pricing page. PhraseMine tags every excerpt by awareness stage so you always use the right words in the right place -- even if you have never heard of Eugene Schwartz.
What they say on Reddit
"I spend more time on admin than actually building the product and I don't know how to fix it."
What copy it powers
Blog posts and social content that name a problem your audience does not realize they have
Example
Blog headline: "Why Most Solo Founders Burn Out Before Launch (And What to Do Instead)"
What they say on Reddit
"I have no idea how to write copy for my landing page. Everything I write sounds generic."
What copy it powers
Ads and content that validate the frustration and introduce a new way forward
Example
Ad copy: "Your landing page sounds like every other SaaS because you wrote it like a founder, not a customer."
What they say on Reddit
"Should I hire a copywriter or learn to do voice-of-customer research myself?"
What copy it powers
Comparison content and landing pages that position PhraseMine as the faster alternative
Example
Landing page headline: "Skip the $3,000 Copywriter. Find Your Customer's Words in 15 Minutes."
What they say on Reddit
"Has anyone used PhraseMine or something similar for market research before launching?"
What copy it powers
Product pages and retargeting ads that answer specific questions about the tool
Example
Feature page: "See How PhraseMine Turns Reddit Conversations Into Landing Page Copy"
What they say on Reddit
"I want to try PhraseMine but want to make sure it works for B2B SaaS before I commit."
What copy it powers
Final-push emails and signup pages that remove the last hesitation
Example
CTA: "Start with a free session. See your market's exact words in 15 minutes."
Most founder-written copy mixes awareness stages -- using solution-aware language on a homepage where visitors are only problem-aware. PhraseMine prevents this by giving you tagged language for each stage, so every touchpoint speaks to where your visitor actually is.
Copy transformation
From Founder-Speak to Customer-Speak
Founders describe their product in terms of features and architecture. Customers describe it in terms of problems and outcomes. Here is what happens when you rewrite with the words your audience actually uses.
Landing Page Headline
Before (founder-speak)
The All-in-One Platform for Growing Your Business
After (customer language)
Stop spending more time on admin than building your product -- automate the busywork.
Email Subject Line
Before (founder-speak)
Welcome to Our Innovative Solution
After (customer language)
You said your landing page sounds generic. Here's why.
Ad Copy
Before (founder-speak)
Try our powerful marketing tool today.
After (customer language)
You've rewritten your homepage 5 times. The problem isn't your writing -- it's your research.
The “after” versions convert better because they name specific problems that real people have expressed in their own words. They do not sound like a pitch deck -- they sound like someone who understands what the reader is going through.
See how SaaS marketers and AI-assisted writers use PhraseMine for similar transformations, or read our guide on writing sales copy that sounds like your customer.
Write Copy That Sounds Like Your Customer -- Not Your Pitch Deck
PhraseMine does the research in 15 minutes. You bring the product knowledge. The result is marketing that speaks your audience’s language -- because it literally uses their words. Start your first session today and stop guessing what your market wants to hear.
No credit card required. Your first research session is free.